STATIC AD LAYOUT
Concept ID / hypothesis / intended placement:
One thing the viewer should understand:
Primary image or product demonstration:
Headline:
Supporting proof (only what can be substantiated):
Product / brand identifier:
Offer, terms, and CTA:
Primary ad text / headline fields:
Destination and matching landing-page section:
Reading order: image -> headline -> proof -> action
Check: can someone explain the offer at phone size?
Check: does the design still work in the actual placement crop?
Check: does adding another element clarify the message or compete with it?